"Small Rice Noodle" Create "Big Industry"｜The Third China Rice Noodle Festival Opens at Nanchang Greenland International Expo Center
2023-12-08
On December 8th, the third China Rice Noodle Festival, co-hosted by the China Hotel Association, Jiangxi Provincial Department of Commerce, and the Nanchang Municipal People's Government, grandly opened at the Nanchang Greenland International Expo Center. Chen Xiaoping, a member of the Party Group of Jiangxi Provincial Government, Han Ming, Senior Chairman of the China Hotel Association, Wan Guangming, Deputy Secretary of the Nanchang Municipal Committee and Mayor, He Bosheng, Deputy Director of the Jiangxi Provincial Government Office, and Chen Changsheng, Member of the Party Group and Deputy Director of Jiangxi Provincial Department of Commerce, attended the opening ceremony and toured the exhibition.
The theme of the third China Rice Noodle Festival was "Small Rice Noodle Welcome the World, Big Industry Promotes Development." The festival was divided into three major sections: forums and conferences, exhibitions and sales, and special activities, running from December 8th to 11th. Chongqing and Mianyang City from Sichuan Province served as the guest province and city, respectively.
Unprecedented Scale,Top Enterprises Gather
This festival was fully upgraded. The Nanchang Greenland International Expo Center, serving as the main exhibition area, covered an exhibition area of 30,000 square meters, featuring 95 special booths and 235 standard booths, with a special configuration rate exceeding 70%. Nearly a thousand companies from the flour and noodle industry chain from 25 provinces (regions, cities) including Chongqing, Sichuan, Liaoning, Yunnan, etc., showcased a variety of products. Prominent brands included Yihai Kerry, Lida Old Soup, Changde Yideyi, Wang Renhe Rice Noodles, Everyday Food, Magu, Chunsi, and Qingdao Haitejia.
Taste the World, International Cuisine Debuts
For the first time, this edition of the expo featured an international cuisine pavilion, inviting food brands from eight countries including Russia, Italy, Vietnam, Japan, Korea, Thailand, Singapore, and Indonesia, as well as well-known high-end domestic supermarkets. The pavilion displayed flour and noodle products with stories of traditional cultural heritage. Consumers on-site could taste authentic Italian pasta, Vietnamese rice noodles, Japanese ramen, Indonesian mie goreng, Singaporean roti, and Russian gluten, among other international cuisines.
Rich Content, Many Highlights in Forum Activities
During the expo, various events were held, including the 2023 China Rice Noodle Industry Development Conference, the 2023 China Green Consumption Festival Nanchang Stop, the 2023 Quality Pre-prepared Food China Tour Nanchang Stop - Flour and Noodle Chain Restaurant Matchmaking, the 2023 China Cuisine Cooking Championship - Rice Noodle Product Special Competition, Michelin and Black Pearl Cooking Master Performance, Rice Noodle Carnival, Online Live Streaming Season, Cultural Performances, Jiangxi Quality Rice Noodle Supply Chain Origin Inspection, etc., continuously creating a buzz of activities.
From a single rice noodle to a large industry, from a small workshop to a complete industrial chain, from a corner in Ganpo to the national and global stage, through three years of nurturing and branding, the China Rice Noodle Festival brand has been widely recognized within the industry. It has become the largest, most professional, and most influential platform for rice noodle industry exchange and cooperation in China, sparking a trend of collaborative development in the rice noodle industry nationwide.
